Tomato LaboratoriesGraphic Standards ManualBrooklyn & Hackney
Graphic Standards
How Tomato Laboratories looks, on paper, on screen and on farm equipment. These standards cover the logo, color and type that hold the studio together, and Roma, the interface system built from them.
Tomato Laboratories
Tomato Laboratories is a design and art consortium with a not-for-profit ethos, based in Brooklyn & Hackney. Its work and its products share one identity.
In this guide
LogoFull, condensed and micro versions, colorways, clear space and when to use each.
ColorTomato, Dirt and Lab Coat, with Fluorescent Vine, Water and Burlap Sack.
TypographyNeue Haas Grotesk Display Black and Libre Baskerville.
PatternsLetter stickers, the sliding scale and the hairline grid.
PackagingA seed packet you can turn, and how the identity goes on an object.
MotionThe logo drawing itself, stickers with weight, and when to keep still.
RomaTokens and components for Tomato Lab sites and apps.
Scope
These standards apply to Tomato Laboratories and the products it makes. Department of Information has its own identity and is not covered here.
Adapted from the Condensed Graphic Standards Manual (2023). The source of truth is the Tomato Lab Branding file in Figma. Questions: hello@tomatolab.org.