Tomato Lab Graphic Standards

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Tomato Lab Graphic Standards

Brand

Packaging

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How the identity goes on an object: a loud front with art inside the square, and a plain, Swiss back that just informs.

Sample packet

The Wildflower Seeds packet, front and back. Drag to turn it, or use the arrow keys.

Anatomy

  • Front: the product name in Display Black, top left, and one big ruled square. The art goes inside the square, screenprinted in a few flat ink colors, and is allowed to spill over the edges. The maker and the product line sit in a small bold line along the bottom.
  • Back: a plain label, set like a nutrition panel. Heavy rules divide the sections, headings end in a colon, lists run in two columns, and the facts sit in a ruled box at the bottom. Baskerville italic only for the legend and the round stamp.
  • Flap and seal: the back flap closes with the condensed logo, white on a Tomato circle, set across the flap edge.

Guidelines

Do

Print on uncoated, off-white stock. Overprint the colors so they mix where they overlap, and let the art break the square.

Don't

Add color or decoration to the back panel, or put art behind the title. The front shouts, the back informs.

Real dielines and print specs will follow.