Tomato Lab Graphic Standards

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Tomato Lab Graphic Standards

Brand

Typography

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A heavy Swiss grotesk for shouting, a bookish serif for talking.

Primary: Neue Haas Grotesk Display Pro Black

Headlines, titles, signage and anything that needs to be read from across the field. Set tight, at 102% line height.

H1 · 160/102%

Tomato

H2 · 123/102%

Tomato Lab

H3 · 94/102%

Laboratories

H4 · 72/102%

Field notes

H5 · 55/102%

Market report

H6 · 42/102%

Harvest schedule

These are print and poster sizes. Screens use the smaller Roma type scale.

Secondary: Libre Baskerville

Body copy, essays, descriptions and anything people read for more than a sentence. Italic for emphasis and titles, bold for the important bit.

Preparing and bunching the vegetables for market is of the first importance. Tomatoes should not be washed, but rubbed off, if necessary, when they are dry.

Preparing and bunching the vegetables for market is of the first importance. Tomatoes should not be washed, but rubbed off, if necessary, when they are dry.

Tomatoes should not be washed, but rubbed off, if necessary, when they are dry.

Setting

  • 140% line height
  • Columns of 60–80 characters at most
  • Only large, bold serif text on Tomato

Specimen grid

The serif also sets formulas and figures, a nod to the lab. Subscripts stay in the same face.

Tomatoes CaKC6H8O6&C20H30OPH2OO Vitamins

Licensing

On the web, Neue Haas Grotesk loads from the Tomato Lab Adobe Fonts kit. Add the kit to any page before Roma’s styles:

<link rel="stylesheet" href="https://use.typekit.net/hha1ptx.css">
FaceCSS familyWeights in the kit
Display Proneue-haas-grotesk-display400 (45 Light), 700 (75 Bold), 900 (95 Black), with italics
Text Proneue-haas-grotesk-text400 (55 Roman), 700 (75 Bold), with italics

Each site that uses the fonts must be added to the kit's domains in Adobe Fonts. Apps (iOS) need a separate app license from Monotype. Libre Baskerville is free under the SIL Open Font License.