Full government logo
The mark with TOMATO LABORATORIES set beneath it. The most formal version.
When to use
- Farm property and equipment
- Official invoices
- Letterhead
- Government correspondence
- International shipments
- Top-level digital properties
- Large signage
- Wherever else contextually sensible
Download SVG: Tomato · Dirt · Lab Coat
Condensed logo
The mark with TOMATO LAB. The everyday version.
When to use
- Casual situations
- Social media
- Informal letters and correspondence
- Casual apparel (not official uniforms)
- Small spaces
- Wherever else contextually sensible
Download SVG: Tomato · Dirt · Lab Coat
Micro logo
The mark alone, for spaces too small for any wordmark.
Draft: guidance for when to use the micro logo is still to be written.
Download SVG: Tomato · Dirt · Lab Coat
Animated logo
On screen, the full logo can draw itself: the square and circle as single strokes, then the wordmark wiping in. It plays once, in 1.5 seconds. Timing and usage are on the Motion page.
Download animated SVG: Tomato · Dirt · Lab Coat
Clear space
Keep other elements out of the space around the logo. The guide measures it with circles set against each side of the mark.
Draft: the diagram follows the guide by eye. The exact clear-space unit still needs a written measurement.
Experimental colorways
Secondary colors can carry the logo for special projects, editions and merchandise. Use them deliberately, never as the default.
Don’t
The logo appears only in the brand colors listed above.
Scale it proportionally and keep the stroke weights as drawn.
Always use the supplied files; the lettering is drawn, not typed.
Use a flat brand color behind the logo, or a calm area of a photo with strong contrast.
Draft: these don'ts are standard logo rules added for completeness and still need sign-off.