Primary
TomatoHex #FF223CRGB 255 34 60CMYK, Pantone to come
DirtHex #232323RGB 35 35 35CMYK, Pantone to come
Lab CoatHex #F7F7F7RGB 247 247 247CMYK, Pantone to come
Secondary
Fluorescent VineHex #BAFF8FRGB 186 255 143CMYK, Pantone to come
WaterHex #0075FFRGB 0 117 255CMYK, Pantone to come
Burlap SackHex #F8E6D2RGB 248 230 210CMYK, Pantone to come
The small dots on each primary color show its approved partners. Secondary colors pair with Dirt and Lab Coat.
Sliding scale
The six colors run into each other as one continuous field. Use the scale for backgrounds, bands and transitions, where the palette should feel like a single landscape rather than separate chips.
Contrast
Tomato is loud, not legible at small sizes. Lab Coat on Tomato measures 3.5:1, which only passes accessibility guidelines for large, bold text (19px bold and up). For small red text on screen, Roma provides a darker accent text color.
Do
Use Tomato for big moments: the logo, headlines, a single primary button, full-bleed fields.
Don't
Set body copy or captions in Tomato, or put small text on a Tomato background.